About Us

Empowering digital transformation

Preparing Businesses For Tomorrow

With more than 30 years of experience, 7 offices and over 1500 employees across the region - Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services.

We have nurtured partnerships with the world’s leading technology companies and invested in a talented, skilled workforce to implement solutions that cater to customer’s specific, complex and diverse business needs. With on-the ground, readily available expertise, GBM provides round-the-clock support to customers across the region.


Our History

About Vision

Our Mission

To accelerate our clients Digital Transformation journey by delivering Digital Solutions.

Our Vision

To be the region’s leading technology company, preparing businesses for tomorrow.

Leadership Team


Amr Refaat

Chief Executive Officer

Amr Refaat is the Chief Executive Officer of Gulf Business Machines (GBM.) As part of his role at GBM, Amr oversees day-to-day operations across the company’s branches in the GCC and Pakistan from the Dubai headquarters.

Amr has a passion for driving continuous innovation with technologies such as AI, Cloud and Analytics. He is spearheading GBM’s position in the region as an end-to-end digital solutions provider. Under his leadership and with his deep understanding of the regional market, GBM will continue to support its customers on their digital transformation journey.

Prior to joining GBM, Amr worked with IBM for over three decades, and most recently held the role of General Manager and Vice President of IBM’s Middle East and Pakistan operations. Under his leadership, IBM expanded its presence in the Middle East region by opening offices in Saudi Arabia, Kuwait, Qatar and Abu Dhabi and launching two client centers in the UAE and IBM’s first Digital Design Studio in Dubai.

Amr graduated from Cairo University with a Bachelor’s degree (Hons) in Electrical Engineering. He went on to secure a MBA with distinction in International Business from the Maastricht School of Management in the Netherlands.



Manoharan P Pathayappura

Vice President - Finance

Manoharan joined GBM in 1990 and has been part of the management team since 1991. He is the executive responsible for all financial actions of the company including taxation, audit and financial reporting across GBM.

He has previously worked in leading audit firms and has over 38 years of experience in the field of Finance and Auditing.

He is a member of the institute of Chartered Accountants of India and holds a Bachelors degree in Finance and also has attended training courses from London Business School in financial management and treasury.


Cherif Morcos

Vice President of Digital Business Solutions

Cherif Morcos is the Vice President of Digital Business Solutions at Gulf Business Machines (GBM). In his current role, he provides the leadership and direction for the ongoing transformation of GBM as the leading provider of digital business solutions in the GCC. He is also responsible for GBM’s comprehensive portfolio of digital solutions, such as cognitive analytics, IoT, customer experience, and digital automation, to support customers on their digital agenda.

Cherif brings over 20 years of software and solutions experience working with customers in different industries across MEA, Europe, and North America. Prior to joining GBM, Cherif was the General Manager for SAP in Egypt. He has also held several executive roles within IBM across the Middle East and at a global level.

Cherif holds a B.Sc in Electronics and Computer Science from the Higher Technological Institute in Egypt. He also holds a Management Diploma in Business Administration and Management from Henley Business School in London, United Kingdom.


Hani Nofal

Vice President of Digital Infrastructure Solutions

Hani Nofal joined Gulf Business Machines in January 2012. Since then he has been a part of the executive team and is currently in charge of leading GBM’s DIS organization across the Gulf and Pakistan with a focus on customer satisfaction, profitable growth and building a strong solutions and services portfolio. In his role, he is also in charge of the development of strategies for maintaining and growing relationships with strategic partners and alliances.

Prior to joining GBM, Hani was Cisco’s Senior Regional Manager. During his tenure at Cisco, Hani supported the company’s rapid growth and expansion in the UAE and Gulf, and was responsible for several strategic successes in the region, achieving significant
agreements and milestones.

With more than 23 years of industry and management experience in the region, Hani has held several roles in global organizations including Digital Equipment Corporation (DEC), Compaq and 3Com. Hani also received several industry recognition awards and has wealth of market, business and sales leadership experience.


Feras Al Majed

Vice President of Human Resources & Communications

Feras Al Majed is the Vice President of HR & Communications. He originally joined GBM in 2013 , Feras is responsible for all HR & Communications activities across the entire organization including the employee experience, hiring, employee relations, compensation and benefits, as well as training and development programs for employees at all levels.

Feras has worked previously with leading organizations such as BNP Paribas, DHL and Investcorp in various HR roles .

Feras holds a degree in Human Resource Management from the University of Leeds in the UK and has many professional qualifications from leading institutions like the CIPD and London Business School in leadership and HR management



Stephen Kelly

Director of Technical Support Services


Abdulla Ishaq

General Manager, Bahrain


Mohammed Riaz Khan

General Manager, Dubai


Eddy Abboud

CEO, Oman


Miguel Khouri

General Manager, Abu Dhabi & Yemen

Meet some of our strategic partners


We are proud to be one of IBM’s most strategic partners in the Gulf, having partnered with them since our inception as their sole distributor throughout the GCC (excluding Saudi Arabia and selected IBM product and services.)


Our long standing partnership with Cisco dates back to 1999. We hold the highest level of certification – Cisco Gold partner status and today we are the only Gulf company to hold a combination of; Cisco Master Collaboration, Master Security Partner and Master Networking Specialization accreditation.

With more than 300 Cisco certified resources - GBM holds all the key Cisco architecture specializations such as; Data Center, Collaboration, Security, Enterprise and Software. We are also the only TITAN partner for Cisco AppDynamics in the region.


GBM is the premier partner of VMware, which is the highest partner status within VMware. We are also a VMWare Professional Services Organization(PSO), which enables us to offer consulting, planning, design and deployment services of VMWare solutions.



How can we help?

Our team has expertise across the full range of digital solutions. We are here to help you progress on your journey towards digital transformation.

contact us