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GBM Dubai

GBM Dubai is the leading business IT solution provider in Dubai and the Northern Emirates

Since its inception in 1990, GBM Dubai has grown to be the leading business IT solution provider in Dubai and the Northern Emirates under the dynamic leadership of Ashok Bhola, the country general manager since 1994.

In 1991, Ashok was transferred to GBM’s offices in Dubai as the marketing manager, heading the marketing operations for GBM in Dubai. Three years later, in 1994, he was promoted as the general manager heading GBM operations in Dubai and Northern Emirates.

During his tenure, GBM Dubai has seen tremendous business growth and has also won the accolade of being the best GBM location for several years in a row.

GBM Dubai’s momentum was further enhanced in 1999, through securing the Cisco portfolio. Today GBM holds the highest level of recognition in the region from Cisco—the Gold Partner status, and the Cisco Borderless Network Architecture Specialized Learning Partner status.

Today GBM Dubai has a large customer base of over 950 customers with over 175 highly skilled professionals under Ashok’s dynamic leadership. 

Through a unique combination of local market presence, international level skills and the access to the worldwide resources of IBM and Cisco, GBM Dubai consistently brings unparalleled IT business solutions to its customers.

GBM Dubai offers an extensive range of IT infrastructure solutions ranging from consulting, resource deployment, integration and after-sales support fulfilling the IT requirements of local, regional and international businesses, through a team of more than 175 highly skilled IT professionals and more than 20 strategic partnerships forged with internationally recognised IT solution providers.

GBM Dubai’s list of clients include regional and world leaders in most industry sectors such as aviation, banking, government, retail, manufacturing, media and telecommunications who trust GBM Dubai to provide leading edge business IT solutions to support their critical business operations.

Ashok Bhola

General Manager, GBM Dubai

Ashok Bhola is responsible for the development of the Dubai and Northern Emirates business which under his leadership has seen phenomenal growth over the years.

As a founding executive of GBM, Ashok’s visionary thinking and problem solving abilities combined with his passion for business and hands on approach has had a deep impact on the growth and development of GBM regionally.


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