Chief Executive Officer
Amr Refaat is the Chief Executive Officer of Gulf Business Machines (GBM.) As part of his role at GBM, Amr oversees day-to-day operations across the company’s branches in the GCC and Pakistan from the Dubai headquarters.
Amr has a passion for driving continuous innovation with technologies such as AI, Cloud and Analytics. He is spearheading GBM’s position in the region as an end-to-end digital solutions provider. Under his leadership and with his deep understanding of the regional market, GBM will continue to support its customers on their digital transformation journey.
Prior to joining GBM, Amr worked with IBM for over three decades, and most recently held the role of General Manager and Vice President of IBM’s Middle East and Pakistan operations. Under his leadership, IBM expanded its presence in the Middle East region by opening offices in Saudi Arabia, Kuwait, Qatar and Abu Dhabi and launching two client centers in the UAE and IBM’s first Digital Design Studio in Dubai.
Amr graduated from Cairo University with a Bachelor’s degree (Hons) in Electrical Engineering. He went on to secure a MBA with distinction in International Business from the Maastricht School of Management in the Netherlands.
Vice President of Platforms Solutions
Andreas Weiss is the Vice President of Platform Solutions at GBM, responsible for the company’s Hardware Business Unit and leading GBM’s system solutions for Private and Hybrid Cloud. He is also in charge of IT optimization, consolidation and virtualization for our clients.
Andreas brings more than 26 years of IT industry knowledge from across over 50 countries. Prior to joining GBM, Andreas worked with IBM in a variety of roles, spanning sales, marketing and brand management. During his time at IBM, he managed and excelled the Storage Business Unit for the company in Central Europe and the Middle East with sustainable growth.
Andreas holds a Master of Arts degree in Economics from San Francisco State University and a Diplom Kaufmann (MBA) degree from University of Tuebingen in Germany.
Vice President of Digital Business Solutions
Cherif Morcos is the Vice President of Digital Business Solutions at Gulf Business Machines (GBM). In his current role, he provides the leadership and direction for the ongoing transformation of GBM as the leading provider of digital business solutions in the GCC. He is also responsible for GBM’s comprehensive portfolio of digital solutions, such as cognitive analytics, IoT, customer experience, and digital automation, to support customers on their digital agenda.
Cherif brings over 20 years of software and solutions experience working with customers in different industries across MEA, Europe, and North America. Prior to joining GBM, Cherif was the General Manager for SAP in Egypt. He has also held several executive roles within IBM across the Middle East and at a global level.
Cherif holds a B.Sc in Electronics and Computer Science from the Higher Technological Institute in Egypt. He also holds a Management Diploma in Business Administration and Management from Henley Business School in London, United Kingdom.
Vice President of Digital Infrastructure Solutions
Hani Nofal joined Gulf Business Machines in January 2012. Since then he has been a part of the executive team and is currently in charge of leading GBM’s DIS organization across the Gulf and Pakistan with a focus on customer satisfaction, profitable growth and building a strong solutions and services portfolio. In his role, he is also in charge of the development of strategies for maintaining and growing relationships with strategic partners and alliances.
Prior to joining GBM, Hani was Cisco’s Senior Regional Manager. During his tenure at Cisco, Hani supported the company’s rapid growth and expansion in the UAE and Gulf, and was responsible for several strategic successes in the region, achieving significant
agreements and milestones.
With more than 23 years of industry and management experience in the region, Hani has held several roles in global organizations including Digital Equipment Corporation (DEC), Compaq and 3Com. Hani also received several industry recognition awards and has wealth of market, business and sales leadership experience.
Vice President of Human Resources
Feras Al Majed is the Vice President of HR. He originally joined GBM in 2013 , Feras is responsible for all HR activities across the entire organization including the employee experience, hiring, employee relations, compensation and benefits, as well as training and development programmes for employees at all levels.
Feras has worked previously with leading organizations such as BNP Paribas, DHL and Investcorp in various HR roles .
Feras holds a degree in Human Resource Management from the University of Leeds in the UK and has many professional qualifications from leading institutions like the CIPD and London Business School in leadership and HR management
Director of Technical Support Services
Stephen Kelly is the Director of Technical Support Services (TSS) at Gulf Business Machines (GBM.), responsible for leading the TSS organization across the Gulf with responsibilities focusing on customer satisfaction, profitable growth and building a strong technical support and services portfolio.
Stephen has over 32 years of Service Management and Service Delivery experience working with customers in different industries across the United Kingdom and the last 11 of these years in the GCC.
Prior to joining GBM, Stephen held multiple senior management roles in global organizations including IBM.
Stephen holds a post-graduate qualification in managing development and change as well as a Professional Certificate in Management from the Open University in the United Kingdom. He also holds a BTEC Certificate in Electronics and Communications. He has also completed executive education at the London Business School and holds multiple certifications in Service Management.
General Manager, Bahrain
Abdulla Ishaq is the General Manager for GBM Bahrain, the Bahrain-based division of Gulf Business Machines (GBM), and is responsible for the growth of the business in the Bahraini market.
Ishaq has overseen GBM Bahrain’s evolution into a world-class IT consultancy business that also offers the widest range of cutting-edge technology and networking solutions, design, integration planning, as well as capacity planning for future growth. His leadership has given GBM Bahrain the platform to retain long-term, high-profile customers in Bahrain’s public and private sector, as well as verticals such as banking, telecommunications, manufacturing, oil and gas and SMEs.
Abdulla joined GBM Bahrain at its inception in 1990. Since then he has held a number of positions in the company before taking the helm as Country General Manager  for Bahrain.
General Manager, Dubai
Ashok Bhola is the General Manager of GBM Dubai and Northern Emirates. With 35-years of experience in the IT industry, Ashok has a deep understanding of GBM and the Middle Eastern Marketplace.
He is responsible for the development of the Dubai and Northern Emirates business which under his leadership has seen phenomenal growth over the years.
As a founding executive of GBM, Ashok’s visionary thinking and problem solving abilities combined with his passion for business and hands on approach has had a deep impact on the growth and development of GBM regionally.
Ashok is a graduate of the University of Delhi and has extensive training over 35 years in Consulting, Sales, Technical and Business Management courses from IBM, London Business School and IMD Switzerland.
General Manager, Oman
Eddy Abboud is the general manager of GBM Oman, the Oman-based division of Gulf Business Machines (GBM). In his role, Eddy will be responsible for spearheading GBM Oman’s efforts in support of the Sultanate’s Digital Oman Strategy. He will also oversee client relationships in the Sultanate, supporting public and private sector organizations as they embark on their digital transformation journeys.
An industry veteran, Eddy’s successful career spans over two decades and several Middle Eastern countries. Having worked with GBM for over 10 years, Eddy began his career in the GBM Dubai office as a Project Manager. His most recent role was based out of the GBM Abu Dhabi office, where he was the Director of Corporate Transformation and Shared Services, a role that saw him manage operations and finance for the branch.
Prior to joining GBM, Eddy held multiple technical and managerial roles in the telecom industry, where he managed Services for internet service providers, telecom operations in various countries, and several projects for Saudi Telecom Company (STC).
Eddy holds a bachelor’s and master’s degree from the American University of Culture & Education in Beirut, Lebanon. He also holds an Executive Education diploma in Leadership from Harvard Business School.
General Manager, Abu Dhabi & Yemen
As the General Manager for GBM Abu Dhabi and Yemen, Miguel Khouri has a track record for strengthening and enriching relationships with a wide-range of customers and industries.
With over two decades in IT Consultancy, Business Management, and Business Development across the GCC, Khouri’s leadership has consistently delivered business growth for GBM Abu Dhabi. His guidance in value-added IT and business solutions provides tangible results for a host of public and private clients in the government, banking and finance, telecommunications, oil and gas, education and retail sectors.
As General Manager, Khouri has nurtured GBM Abu Dhabi local expertise and in-depth knowledge of the market, and has helped to develop a collaborative network of offices across the region that enables clients to benefit from best-in-class IT consultancy.
Prior to joining GBM Abu Dhabi as General Manager in 2011, Khouri was the Director of GBM’s Intelligent Networking Solutions (INS) for the entire region.
Earlier to that, Khouri worked for 8 years with Saudi Business Machines.
Miguel holds a Bachelor degree from University of Balamand in Lebanon, where he majored in Computer Engineering.
General Manager, Pakistan
Saqib brings over 23 years of regional IT experience to his CGM role, starting his career in 1993 with IBM in Pakistan. He has worked for GBM in Pakistan and Bahrain,and recently at GBM Head Office in Dubai where he was developing new business across assigned territories.
Saqib holds a Post Graduate Diploma in Business Administration from IBA, University of Karachi and Bachelors degree in Computer Science from FAST ICS, University of Karachi.
General Manager, Kuwait
Wassim Seliman is the General Manager of GBM Kuwait, a role he has assumed since 2018. Wassim is responsible for maintaining GBM Kuwait’s customer relationships, the growth of the local business as well as the skills development of GBM employees in Kuwait.
Wassim has 28 years’ worth of industry experience and first joined GBM Kuwait in 2003 as an Account Manager. Since then, he has held a number of positions in GBM including Government Market Director.
Wassim graduated with a Bachelor of Science in electronic and communication engineering supported by a London Business School degree in Planning and Strategy. He is also a Baltimore-certified Security PKI Engineer, and has received an ITIL Basic Foundation Certification.
Haneef Akhtar serves as a trusted advisor for GBM CEO & Board, he previously held the position of Chief Financial Officer for GBM. During his 27 years in the company, he has worked in Kuwait, Bahrain and now Dubai holding different leadership positions.
Haneef joined IBM India in 1965. Served on assignments in IBM Saudi Arabia. He also worked on assignment in Paris for IBM Middle East & Africa as Financial Operations Manager for Africa. He was involved in the formation of GBM in 1990 as Finance Manager in GBM.
Haneef holds a MBA degree from Delhi University.
Head of Marketing and Communications
Carlos is a Senior Marketing Executive with +10 years of experience in B2B & B2C Marketing. He has a proven track record in building global and local brands across different regions. He has extensive experience in Brand strategy, PR, Digital Marketing & Content creation. Carlos is a natural communicator and has successfully coached high-performance teams to achieve long term-business results.
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