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Press Release

GBM appoints Bassam Rached General Manager of Technology

As General Manager of Technology, Rached will leverage his cross-industry experience and deep understanding of GBM’s offerings to raise performance and service excellence across the organisation.

Gulf Business Machines (GBM), an end-to-end digital solutions provider, has announced the appointment of Bassam Rached as General Manager of Technology. In his new capacity, Rached will helm the strategic planning and implementation of technology initiatives aimed at catalysing innovation and organisational growth.
 
A seasoned technology leader, Rached brings two decades of experience in the technology industry to the role. He has held several leadership positions within the organisation, most recently as IBM Business Unit Director at GBM. 
 
As General Manager of Technology, Rached will leverage his cross-industry experience and deep understanding of GBM’s offerings to raise performance and service excellence across the organisation. 
 
In this new capacity, Rached will oversee the development and implementation of GBM’s technology strategy in region, leading teams to align digital solutions with business needs, and ensuring customers infrastructure continues to be scalable and secure. With Rached 's leadership, GBM looks forward to driving innovation and growth in the regional technology sector.
 
Nuturing talent from within
Mike Weston, CEO at GBM, said: "This appointment reflects our strong commitment to nurturing talent from within and empowering our employees to grow and thrive in their careers. Bassam has consistently demonstrated exceptional leadership qualities and an extensive grasp of our industry, making him the ideal choice to lead GBM into its next phase of growth."
 
Rached added: “I am thrilled to embark on the next chapter of this journey with GBM, and look forward to working closely with our talented team to drive the company’s ongoing success. I am committed to continue upholding GBM’s values and achieving outstanding outcomes as we navigate the ever-evolving technology landscape, embracing both the opportunities and challenges ahead."
 
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