GBM: Effective DX strategies will enhance competitiveness in the post COVID-19 new normal

Dubai, United Arab Emirates : Gulf Business Machines (GBM) hosted its annual DX Summit event today with a special focus on journey to cloud. Taking safety measures into consideration, the 2020 edition was carried out completely virtually, offering attendees a heightened interactive experience while remaining socially distanced in light of the covid-19 pandemic. 

Industry analysts, IT leaders and representatives from key private and public sectors across the region gathered to discuss digital transformation progress and the pivotal role cloud has to play in creating opportunities for organizations to accelerate their DX journey.

The event hosted a series of presentations from Amr Refaat, Chief Executive Officer - GBM, Steven Frantzen, Senior VP, EMEA Region & MD, CEMA Region - IDC, Cherif Morcos, Vice President of Software Solutions - GBM and a keynote speech from celebrated author and senior lecturer, Donald Sull from the MIT Sloan School of Management, whose keynote entitled ‘Seizing the Upside of Turbulence’ addressed the current situation all business were facing in light of the covid-19 global pandemic and how to navigate through it.

“I’m delighted that we are able to host the DX Summit once again this year, albeit virtually, a feat that could not have been possible without cloud!” said Amr Refaat, Chief Executive Officer, GBM. “Last year we explored the digital deadlock organizations face in their digital transformation efforts. This year, we’ve evolved the conversation to the exciting journey to cloud, and how organizations can use it to their benefit to unlock digital transformation opportunities.”

“Many organizations have accelerated their digital transformation efforts considering the covid-19 pandemic, and the growing power of cloud computing to drive innovation and unlock transformational value cannot be overstated. Together with our partners at IDC we’re exploring best practices in hybrid and multi-cloud and cloud management, as well as showcasing how to develop and accelerate effective DX strategies to enhance competitiveness in the post COVID-19 new normal,” he added.

The event concluded with a panel discussion on charting the journey to cloud. The panelists included Miguel Khouri, General Manager, Abu Dhabi & Yemen - GBM, Dr. Ammar Hasan Alhusaini, Deputy Director General - Central Agency for Information Technology (CAIT) Kuwait, Sanjay Khanna, Chief Information Officer - RAKBANK UAE, Zainab Al Quwaitaei, CIO - Emirates Nuclear Energy Corporation (ENEC), Hassan Barwani, Chief Information & Digitalization Officer - Petroleum Development Oman (PDO), Mostafa Zafer, Vice President, Cloud & Cognitive Software, MEA, IBM.

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About Gulf Business Machines (GBM)

With more than 30 years of experience, 7 offices and over 1500 employees across the region, Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services. We have nurtured partnerships since 1990 with the world’s leading technology companies and invested in a talented, skilled workforce to implement solutions that cater to customer’s specific, complex and diverse business needs.

Some of our strategic partners in the Gulf include IBM as their sole distributor throughout the GCC (excluding Saudi Arabia and selected IBM product and services), Cisco as a Gold Partner (the highest level of certification at Cisco), and VMware as a Premier Partner (the highest partner status within VMware).

For more information, please visit www.gbmme.com

For further information, please contact:

Corporate Communications

Gulf Business Machines

Email: communications@gbmme.com

Weber Shandwick

Tel: +971 4 445 2245

Email: gbm@webershandwick.com

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© Press Release 2020

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